Strategic thinking is purposeful and directional based on a contextual background to think systematically, under which Left-Right Circle is a customer-centric strategic framework. Left circle represents customer demand and the right side is company competitiveness. When left circle is pushed to the left by market environment forces, company competence should keep pace with the demand change otherwise it will lose the market to competitors.  “3C1E” analysis helps set goals and strategies.

Prof. Larry’s advice:

Start with controllable factors and keep evaluating as well as enhancing own competence in meeting customer demands in terms of competitors under the environmental factors.