Strategic Project Management
We offer consulting service in strategic project management such as entry of the China market and building new profit growth points.
With its wide geographic coverage and distinctive differentiation in market characteristics, law and regulations, consumption habits among the regions, China market arises with a huge size with high complexity. We start from market research and industry analysis, to formulate a comprehensive “China Strategies” for clients, including:
Feasibility analysis: Assessment on the market demand, market potential and cost & benefits for clients’ core business in the China market.
Marketing research on competition: Assessment on market competition and competing strategies of each major market player.
Geopolitics and economics analysis: Analysis on law & regulations, demographic distribution , social culture and consumption habits in national level and targeted regions.
Business mode analysis: Assessment on the suitability of various business modes like JV, agency, branch company etc.
Supply chain strategies: Research on arrangement of sourcing, logistics, and stocking etc.
Marketing and branding strategies: Proposing implementation of market segmentation, marketing goals, positioning, pricing policy, sales network etc.
Organizational planning: Proposing organizational structure in China and the reporting mechanism.
Executive training: Offering corresponding training to executives who are responsible for Chinese market.
- Introduction of new products and services.
- Introduction of new brands.
- Entry of a new product or service market.
- Building a new production line or supply chain.
- Introduction of strategic partners.