Employer brand reflects an employer’s reputation as a place to work. To build its brand, while keeping the business growth, an employer can start with corporate culture, providing employees with career development opportunities and taking corporate social responsibilities. When an employer’s business is leading the market with good reputation, it becomes attractive; besides, management should build positive working atmosphere and can lead the team with personal power, with such a sense of belonging can be enhanced among employees who then will work harder and even speak for their employer willingly. Therefore, employer branding requires the joint efforts of companies, management and employees.

Prof. Larry’s advice:

Employer branding indeed takes resources but will benefit a firm from recruitment of the right candidates as well as effective employee engagement and retention.