By conducting a two-day consultancy workshop, senior executives of URA have learned a set of planning techniques and a strategic planning framework. This project aims at facilitating the various departments of URA to develop the departmental plans consistently and effectively.

The scope of project includes identifying customer needs and requirements, conducting focus groups and survey to identify the key areas for customer satisfaction program, comparing and contrasting the operation mode between HK Post and competitors for the local courier distribution service, then recommending a new set of marketing strategies.

By identifying internal and external customer needs and requirements, conducting Process Analysis and Root Cause Analysis as well as SWOT analysis, the consultancy project assists CGSE in formulating new sets of business strategies and facilitating work groups for the implementation of new operation mode of CGSE.

The Hong Kong School of Motoring Limited (HKSM), established in 1983, is the first and biggest designated driving school in the Hong Kong Special Administrative Region. To provide excellent service, it was important for HKSM to collect the opinion of existing students and potential learner drivers. By conducting a survey on existing students’ and potential learner drivers’ preference, a set of key findings has been identified as supporting rationale for HKSM to formulate their strategy for future site selection.

To formulate a set of business strategies to cope with the competitive market, it is imminent need of Mercedes Benz Hong Kong to understand the Critical Touch Points along the service process. The project aims at providing optimal information about customer behaviour for creating superior customer experience strategies.

The Hong Kong Council for Academic Accreditation (HKCAA) has been entrusted by the Education and Manpower Bureau (EMB) to perform the quality assurance function of the QF. This consultancy project aims at providing optimal information for assessing the service prototype of the QA and formulating effective strategies for the implementation of the QF. The projects include the studies of the attributes assessment of the quality assurance service and the needs of program providers.

To study the image of CUHK, conduct quantitative and qualitative research to understand the image held in the mind of students and teachers. A set of strategies has been proposed to facilitate the image building of CUHK.

GBI was appointed as strategic consultant for establishing company structure, providing advice for management, taxation and financial arrangement.

Training: Core Competence for Management

Market opportunities favour customer-centric mind. This project aimed at analysing the price sensitivity and customer value of the customers and the associate risk of a specific strategic move. By the consultancy project, the board of Autotoll gained knowledge of the customers in-depth and were able to determine a key strategy with sound evidence.