Great Eagle has transformed itself from a local developer in Hong Kong into a global market player. With more than 50 Langham hotel development projects across the Globe, it is critical for Great Eagle to have a thorough understanding of its exiting core competence and also to identify a new set of competence to bring the future success. A set of strategies for setting the way forward for Great Eagle has been formulated given the comprehensive study in a mix of qualitative and quantitative approaches.